About Eko Doraibu
Eko Doraibu (エコドライブ), a pioneering Japanese brand established in 2019, is committed to creating eco-friendly automotive products that promote fuel efficiency and sustainability. Our extensive expertise in automotive lubricants, coolants, and auto parts allows us to innovate continuously and offer high-performance products that contribute to a cleaner environment.
Our Story
The journey of Eko Doraibu (エコドライブ) began with a group of passionate automotive experts who recognized the growing need for environmentally responsible solutions in the automotive industry. Founded in Tokyo, Japan, in 2019, Eko Doraibu set out to bridge the gap between high-performance automotive products and sustainable practices. Our founders, with decades of combined experience in the field, believed that small, ongoing positive changes could lead to significant improvements in both vehicle performance and environmental impact.
From our humble beginnings, we have grown into a brand that is synonymous with quality, innovation, and environmental stewardship. Our commitment to the philosophy of Kaizen (改善), or continuous improvement, drives us to constantly refine our products and processes. Today, Eko Doraibu (エコドライブ) stands at the forefront of the industry, offering a comprehensive range of eco-friendly lubricants, coolants, and auto parts that meet the highest standards of performance and sustainability.
Mission
Our mission at Eko Doraibu (エコドライブ) is to develop synergy between automotive products and the environment. We are dedicated to creating eco-driven solutions that enhance fuel efficiency, reduce emissions, and promote sustainability. By continuously innovating and adhering to the principles of Kaizen, we strive to make a positive impact on both our customers and the planet.
Vision
Our vision is to lead the automotive industry towards a greener future. We aim to provide our customers with eco-friendly products that not only improve vehicle performance but also contribute to environmental conservation. By prioritizing our customers’ benefits and maintaining our commitment to sustainability, we envision a world where driving and environmental responsibility go hand in hand.
Integrity
We act with honesty, transparency, and ethical principles in all business dealings and relationships.
Customer Focus
Our customers are at the center of everything we do. We strive to meet their needs and exceed their expectations.
Quality
We are committed to delivering products, services, and experiences that meet high standards of excellence and reliability.
Innovation
Embracing creativity and continuous improvement, we drive new ideas, products, and processes that add value to our customers and differentiate us in the marketplace.
Teamwork
Collaboration, respect, and support among employees are essential to achieving common goals and solving challenges effectively.
Respect for People
We value diversity, treat all individuals with fairness and dignity, and promote a safe and inclusive workplace environment.
Accountability
We take ownership of our actions, decisions, and outcomes, and are responsible for fulfilling our commitments to stakeholders.
Environmental Responsibility
We act in ways that minimize negative impacts on the environment, promote sustainability, and support eco-friendly practices.
Community Engagement
We contribute positively to the communities in which we operate through philanthropy, volunteerism, and social responsibility initiatives.
Adaptability
We remain agile and responsive to changes in the market, industry trends, and customer preferences to maintain relevance and competitiveness.
Financial Prudence
We manage resources effectively, maintain financial stability, and generate sustainable long-term value for shareholders and stakeholders.
Ethical Conduct
We uphold high ethical standards in all business practices, including compliance with laws and regulations, and promote a culture of integrity and trustworthiness.